About The Brand Wellness Center
The Brand Wellness Center is a holistic and biological dental practice in midtown Manhattan, at 19 West 34th Street, Suite 1022. Its clinical approach treats the mouth as part of whole-body health: medical history is reviewed for its oral-systemic relationships, periodontal and saliva pH screening are performed at comprehensive examinations, and restorative work favours minimally invasive preparation with the least toxic materials available. The office describes itself as mercury-free, BPA-free and fluoride-free, and uses lasers, ozone and digital computerized radiography. Amalgam replacement follows a documented containment protocol — tooth isolation, a separate filtered air supply for the patient, high-volume suction, operatory air filtration and an ionizer to clear mercury aerosol — alongside biocompatibility testing for restorations, nutritional and detoxification guidance, and laser and ozone periodontal therapy.
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Credentialed Clinician
Idelle S. Brand, DDS, CIABDM, AIAOMT
CertifiedIABDM recordverified 30 August 2026
Procedures
Practice Details
- Address: 19 West 34th Street, Suite 1022
- Telephone: 212-947-0073
- Website: http://thebrandwellnesscenter.com/
- City: New York, NY (all New York practices)
Common Questions
What does this practice's protocol for mercury amalgam removal actually involve?
The office isolates the teeth being restored, supplies separately filtered air for the patient to breathe, and removes amalgam in chunks to limit vaporization. Two high-speed intraoral suction devices, a HEPA vacuum near the head, a surgical air filtration unit and a room ionizer control mercury aerosol, with copious distilled water to clear debris. Head, face, eyes and body are covered to mid-calf, and dental waste passes through a mercury separator.
Is replacing mercury fillings presented as a treatment for illness?
No. The practice states plainly that deciding to have silver mercury amalgams removed and replaced safely should not be considered a treatment for disease, but rather part of a decision to improve overall health. It frames removal as a personal choice to be made after careful consideration, noting that the work represents an investment of time and energy and varies with the number of amalgams present.
What is included in a comprehensive examination here?
The examination covers a full review of medical history and its relationship to oral health, a basic oral cancer screening, routine periodontal screening, and laser fluorescence caries detection. Blood pressure, oxygen saturation and saliva pH are screened routinely, and tongue reading drawn from Chinese medicine forms part of the standard exam. Digital computerized radiographs are standard, with a lead vest and thyroid shield placed beforehand.
How does the practice handle decay and gum disease without conventional drilling or antibiotics?
Small carious lesions may be prepared by air abrasion rather than rotary instrumentation, and lesions are detected by laser fluorescence. For periodontal disease the office uses laser and ozone therapy, which it describes as a conservative technique to reduce gingival inflammation and bacterial infection and to stimulate new connective tissue and bone regeneration. Sealants used are BPA-free, and biocompatibility testing is available for restorations.
What non-dental modalities are offered alongside treatment?
The practice integrates nutritional counselling, a detoxification protocol of homeopathic, dietary and nutritional guidance, hypnosis, neuro-linguistic programming and guided imagery for anxiety and pain control, reflexology, an ionizing footbath, magnet therapy and herbal remedies. Ozonated distilled water is used in procedures, and aromatherapy and sound frequencies run through the office. A nutritional counselling appointment requires an intake form submitted at least two days in advance.